Tuesday, April 29, 2008

Brandscape + Logo

Final Logo:

Brandscape with my approved logo placed in it:


FINAL: TUES, MAY 13 1:00 PM.
Cd/final files
binder w/ printouts
blog print-out (incl. paper)

Finalize Logo
Work on Business Card
(touch up brochure?)

To Do:
Write up on Leo Bonnani
Review blog posts on blog
Touch up/print out brochure
Touch up portrait

Thursday, April 24, 2008


-fill out forms
-finish logo and place in brandscape with tagline (no name)
-get pre-perforated businesscard stock (white, no decoration)

Tuesday, April 22, 2008


Slideshow lecture on Design Vocab...will be on final!

why is design important?
design is an indication of a confident society.

Charles & Rae Eames: Designers who were active in 50's-70's.
-exhibition about American culture done in Moscow during Soviet-American hostilities.
-many say this was one of the factors of the end of the cold war...USSR saw America as interesting

Steve Jobs (Founder & CEO of Apple)
"In most people's minds, design means veneer. (But in my mind) design is the fundamental soul of a man-made creation that ends up expressing itself in the outer layers if the product or service."

The greater the penetration of design, the stronger the company.
(companies like Nike, Apple)

Design articulates a country's "question."
-The European question:
"Is everyone (a little bit) happy?"
-The American question:
"What's next?" (less cautious, more risks, more exuberance)

What is the difference between art and design?

(Tom's) Design Principles
a mixture of factual and poetic
connotation: suggestion, abstraction

The best design is:
-understandable (different from art)

"Design is desire disguised as function."
(things like iphone, etc)

Anticipate developments by tracking contemporary art.
Understand the "bio-metaphorical" bias of your era.

Why is the network important for the designer?
-Find creative partners
-Find new work opportunities/clients
-Build a "brain trust" (for short term answers and long term planning)
-stimulates new thoughts + learning ("fun")
*community websites
*MoSoSo (mobile social software)

Parellel development: "Peer-production"
-cost of entry = almost nothing

(Thew New Design)
Experience Design:
-designers not just desgning isolated graphic elements but "touch points" (all instances where customers have contact with a company)

"Novelty is erotic."
-Jean Nouvel
"The profound stillness of gazing"
-Johannes Itten


Brandscape: my way.
These are some camera company logos.

Thursday, April 17, 2008



Thursday, April 10, 2008

Paper draft 1.

David Carson was born in Corpus Christi, Texas, on September 8th 1955. At a very young age, his family moved to New York City, an environment that has clearly influenced his design aesthetic. He received his BFA in sociology from San Diego state university, and was a professional surfer in college, ranked in the top ten in the U.S. In the 1980’s, he taught in a California high school, and here he discovered his passion for graphic design, diving into the unconventional bohemian artistic culture of Southern California. He began his design career by branching off from his surfing career, working at a magazine called Beach Culture. Here, he developed his signature style of innovation, unusual design elements, and “dirty” type. This became the blueprint for the popular “grunge” style of design so prevalent in the 1990’s.

David Carson’s client list has included some of the most well-known companies and groups of the modern time. These include Pepsi Cola, Ray Ban Nike, Microsoft, Budweiser, Giorgio Armani, NBC, American Airlines, Levi Strauss Jeans, AT&T, British Airways, Kodak, Lycra, Packard Bell, Sony, Suzuki, Toyota, Warner Bros., CNN, Cuervo Gold, Johnson AIDS Foundation, MTV Global, Princo, Lotus Software, Fox TV, Nissan, Quiksilver, Intel, Mercedes-Benz, MGM Studios and Nine Inch Nails.

Advertisements such as this for Kodak, and the above for Ray Ban sunglasses shed light on David Carson’s work. His interesting use of type is something he is very well known for. He was unafraid to mix sizes, fonts, weights, styles, and orientations of letters, making a statement of modernity, youth, and a laid-back atmosphere. His work for magazines, especially Ray Gun, also turned the traditional magazine design industry upside-down.

The above photograph of a spread in Ray Gun magazine, as designed by David Carson, shows the unprecedented unconventionality of his magazine design style. The bizarre placement of type goes against any and all preset rules of design, breaking them all and not bothering to create new ones. He places pictures in places most would not think for them to go. Yet somehow, this jumble of creative regurgitation still works and creates a fresh, hip vibe.

This Ray Gun cover demonstrates the same disregard for traditional graphic design rules and determination to be set apart. His use of all lower-case letters lends an air of informality and invites the reader in as an equal. The unexpected orientation of the cover photo catches the eye of a potential reader passing a newsstand, setting Ray Gun apart from other magazines as more interesting and unique. The design of this cover conveys the overall attitude and message of the magazine, one that promotes counter and subcultures and strives to defy expectations.

David Carson is best known for his use of photography in Graphic Design and for his innovations in the field of typography. He is often referred to as the “father of grunge.” His work created standards for a new field of graphic design based in unusual typographic elements and the incorporation of photography into design. His works do more to communicate the emotion of the product, article, or whatever subject he is designing around then they do to literally display the subject. He has won several awards, including Best Overall Design (Society of Publication Designers in New York), Cover of the Year (Society of Publication Designers in New York), Designer of the Year in both 1998 and 1999 (International Center of Photography), and The most famous graphic designer on the planet, April 2004 (London Creative Review magazine). His first book, The End of Print, published in November 1995, is the best-selling graphic design book of all time, selling over 200,000 copies in 5 languages. His other books include 2nd Sight: Grafik Design After the End of Print published in 1997, Fotografiks with Phillip B. Meggs in 1999, and Trek in 2000.


The end of print : the grafik design of David Carson / by Lewis Blackwell + David Carson.

"The History of Graphic Design" by Philip Megg


Tuesday, April 8, 2008


AND the printer is still broken. Grading on Thursday and next Tuesday hopefully.
Paper draft due Thursday...DON'T FORGET!

Here's my part 3 to the project:
We had to photograph a texture that reflected our word, then use it as the background to the image. We also had to use filters so as to prevent the texture from taking attention away from the subject of the image...ourselves!

Thursday, April 3, 2008

Part 2.

Assignment 2 Part 2;
Take the original image from part one and do 10-15 variations, using different photoshop filters on the background of each image.

There's five more but they won't load.


-grading of assignment 2 next week
-draft of paper also due
-keep blog up to date